Me & John & Taylor & Harry

When you’re styling one of the hottest stars for the season premiere of one of the hottest Netflix shows around, how do you get the most out of it for your brand? That’s easy – you put out enough content to keep up with the bingewatchers.

When celebrity stylist Harry Josh sat down with Taylor Schilling to glam up for the “Orange is the New Black” Season 3 premiere, the John Frieda team was there. From a four-hour shoot, we captured, created and scaled 20 pieces of multi-platform, social-first content that drove more than 10 million impressions and introduced the brand’s Luxurious Volume product line to a an millennial audience that was eager to consume and share branded content while bingewatching and second-screening their favorite prison-themed drama.

Agency: DigitasLBi
Client: John Frieda US
Channels: Facebook, Twitter, Instagram, YouTube, OLV

When @TaySchilling and @HarryJoshHair are together fun times & great hair are bound to happen. #jfstyle #meandjohnhttps://t.co/ivSkqXtNy7

— John Frieda US (@JohnFriedaUS) June 12, 2015

Binge watching? Check out @JohnFriedaUS to see how @HarryJoshHair did my hair for the Season 3 Fan Event #JFstyle #ad pic.twitter.com/D9BFTJ5Udb — Taylor Schilling (@TaySchilling) June 12, 2015

Questions you always wanted @HarryJoshHair to ask @TaySchilling but never knew you wanted to ask. #5BurningQuestionshttps://t.co/YqEGdqcEFP

— John Frieda US (@JohnFriedaUS) June 17, 2015

5 questions + 5 questions = 10 times the @TayJSchilling & @HarryJoshHair. Check it out right here. #TaylorSchillinghttps://t.co/7fUIFQosSa — John Frieda US (@JohnFriedaUS) June 18, 2015

Every sentence has a story and every style has a how-to. @TaySchilling @harryjoshhair #TaylorSchilling #jfstylehttps://t.co/WP7LnngoD9

— John Frieda US (@JohnFriedaUS) June 19, 2015

Loved sharing a good laugh with Taylor Schilling…I mean @HarryJoshHair #behindthescenes #outtakes #bellylaugh #ad pic.twitter.com/pnSxsezkYs

— Taylor Schilling (@TaySchilling) June 30, 2015