Me & John & NYFW

Onsite and on the ground for John Frieda, the DigitasLBi team activated in real time to show social fans and followers a backstage view of the Rodarte, Prabal Guring and Rachel Zoe New York Fashion Week 2015 shows.

That’s me with the GoPro – I also led strategy and social execution while working closely with two amazing art directors, Kate Kysiak and Jill Groh.

JF FW FINAL MIXED_FULL RES from kknapes on Vimeo.